Are you planning to start a business in fashion? Perhaps you want to become a style consultant or launch a clothing boutique? Either way, you need to keep up with the latest trends shaping the fashion industry.

If, say, you’re going to start an online clothing store, then you must first define your target audience and its needs. This requires a strong understanding of the market.

For example, more than one-third of millennials prefer buying sustainable or eco-friendly clothing.

If you’re targeting these consumers, it makes sense to focus on sustainability. This approach may give you a competitive advantage and strengthen your brand, leading to higher revenue.

Interested to find out more? Here’s a brief overview of the latest fashion industry trends.

Sportswear Became the New Streetwear

Who would have thought a couple of years ago that leggings, tracksuits, and tank tops would become high fashion?

Nowadays, it’s common to wear leggings and sneakers on a date or athletic tracksuits for activities that have nothing to do with sports.

For example, entrepreneur Courtney Sarofim found herself drawn to the creations of Adam Lippes. The American fashion designer launched a sportswear brand and later made the transition to more upscale pieces. Simply put, his clothing items offer the best of both worlds.

Nike, Adidas, and other top brands have embraced this trend, too. Just think about football scarves or yoga pants.

The Rise of Size-Inclusive Fashion

ASOS, Old Navy, Eloquii, and other popular designers have one thing in common: they all provide options for every size.

The latest fashion trends are no longer just for those with a slender figure. Whether you’re short, tall, slim, or slightly bigger than the average, you can find glamorous clothes for your body type.

A few years ago, plus-size consumers had few options when shopping for apparel. Many times, they were relegated to the back of the store. Today, most designers are offering clothes and accessories in every size you could imagine.

Genderless Fashion Is Going Mainstream

One of the latest fashion trends is characterized by the transition to gender-neutral apparel. The lines between men’s and women’s fashion are blurring, making more room for creativity and freedom of expression.

This trend is popular among consumers of all ages, especially Gen Zers. PacSun, Zara, Selfridges, and other brands all offer gender-fluid designs, propelling the market to new heights.

Digitalization Is Disrupting the Fashion Industry

Digital technology is leaving its mark on the state of fashion. As of today, online clothing sales make up around 46% of total apparel sales in the U.S. That’s 16% more compared to 2019.

A growing number of brands are going digital. DressX, Republiqe, RTFKT, and The Fabricant are just a few to mention. From production to sales and marketing, everything is done online.

Explore the Latest Fashion Industry Trends

As you can see, shopping enthusiasts have more options than ever before—and the best fashion trends are here to stay.

Expect to see an increase in the popularity of sustainable apparel, gender-fluid designs, and size-inclusive brands. Digital transformation is further shaping the fashion industry, opening up a world of possibilities.

Eager to know more? Then make sure you browse the rest of our blog! Let us show you the latest fashion trends and how to get the most out of your shopping experience.