Around 97 percent of Fortune 500 companies use social media to promote their products and services.

The digital age has been a primary driver in the globalization of the business world. However, thanks to social media sites, it isn’t just limited to business-to-business sales anymore. Now, your customers are using social media to check you out before making a purchase.

Even if you aren’t prioritizing having impeccable social media management, you can guarantee that your competitors are. Every click on socials can be the difference between a new customer, or not. So, time to audit your social media sites and make sure they represent your brand in the best way possible.

Read on for five tips for improving your social media advertising.

1. Create a Content Calendar

The first step for a savvy social media manager is to have foresight and create a social media calendar. You wouldn’t want to hit March and realize you’ve already run out of content ideas!

Check out awareness days and events throughout the year, see how your brand can tie into them, and put out some meaningful content.

2. Optimize Your Profiles

Next, you should make sure your socials look aesthetic – this is where your customers come to get a sense of your brand, and there’s nothing worse than an unprofessional social feed.

Overall, make sure your socials look great, are relevant, professional, and on-trend. You can also check out other ways to optimize your Instagram profile.

3. Sign-Post to Other Platforms

One of the joys of social media is that you can keep feeding information to customers through multiple channels.

So, set a tone for each of your social media platforms and encourage your followers to connect with you on each of them for exclusive content.

4. Set a Posting Schedule

A key element of social media strategy is deciding how often to post. Use your socials analytical tools to really understand your target audience and post according to their needs.

However often you post, just make sure to keep it consistent. For example, on a Friday afternoon, you want your customers to remember that you’ll have a new post up summing up your week in business. Getting your customers invested will have them tuning in just to see your content.

5. Be Authentic

Finally, don’t forget to be authentic. Social media marketing doesn’t always need to be serious; your viewers want a fun and honest representation of your brand and values.

So share interactive polls, funny anecdotes, and share posts that promote causes that are important to your brand.

Social Media Management Made Easy

These five steps will take your average social media management and make it bullet-proof. If you want to get your brand out there, an excellent company reputation, and more customers, this is the way to go.

So, what are you waiting for? Up-skill your entire social media team today – you won’t regret it.

Did you find this article helpful? If so, make sure to check out our other posts for all things social, digital, marketing, and more!